Finding and hiring a video production company for your business can be frustrating and risky for a small business owner, often having to take a crash course in video technology and hoping for the best. But by following these three considerations when choosing a video producer, you can drastically increase the chances that your video project will be responsive, visually stunning, and pay for itself many times over. At CamJo24 we will help you to decide if we are the right production company for you, and we will put your goals above our goals to get you the most value possible for your time and money.
Choosing a medium-sized, full-time production company will give you the most bang for the buck. This is not to say that large companies intentionally price themselves out of range for small businesses, some may be very willing to work with you. It’s just that a large production house will probably not be as eager and excited to earn your business for a $2000 project when they’re used to getting calls for $20,000 jobs on average. You don’t need to directly interrogate each company about the size of their business. Look at their website and see examples of their clients…if they seem to favor Fortune 500 companies, TV stations, and feature films, then you can assume that they’re a large production company. Or if you see a 30,000 square foot facility with immaculate furnishings, you can deduce that the price tag they give you will be sizeable. So CamJo24 is not the final category with the good quality homemade video. But we also don’t fit in either of the first two categories. We are in the middle of these categories. We are in the middle, so we have clients that are international tv-station and clients that are small business owners. We have solutions for almost every budget.
Many other factors can determine the overall quality of video production, but choosing the format is the foundation upon which many other costs are built upon. You have to ask yourself, “Will spending X amount of additional dollars on a higher-end format increase my response rate or accomplish my objectives better?” If you’re doing a TV spot, then quality is critical for that first impression. For an employee training video, immaculate image quality is probably not critical. That’s why it is the opinion of this author that the HD format offers the best balance of quality and cost, for any type of video production. As you watch the demo reels and portfolios of various production companies, pay attention to not only the mere image quality, but also the lighting, camera movements, and audio quality. One way to practice this is while you’re watching TV at home. Instead of zipping past the commercials of the show you’ve tivo-ed, watch and focus on the details of how national commercials are shot. Notice the smooth diffused lighting, the track/dolly camera movements (i.e., not much zooming!), and the deep contrast with vivid colors. Even if your video project is not a commercial spot, you can train your eye to notice quality by comparing it with the standard.
Contact us for the type of production you have in mind, and we will send some reels of our past productions in the same category.