Types of Corporate Video: Which Format Is Right for Your Business?
October 30, 2023
Freelance cameraman at the international criminal court
January 9, 2024The video production process.
Every great video runs through three stages — pre-production, production and post. Here's what each involves, and where the quality is really won.
Based in The Hague · 4-hour deploy across Benelux · A producer answers, 24/7.
Trusted by leading European institutions
Three stages, one standard.
Professional video isn't just a shoot day. Pre-production plans it, production captures it, and post-production polishes it — and skimping on any stage shows in the final cut.
Where quality is really won.
Most of the difference between polished and amateur video is decided before the camera rolls. A strong pre-production plan — concept, script, schedule and kit — is what makes the shoot and the edit work.
Pre-production
Concept, script, storyboard, schedule, locations, permits and budget — the planning that prevents wasted shoot days.
Production
The shoot: shot lists, lighting, framing, clean audio with boom/lavalier mics, and backup kit in case something fails.
Post-production
Editing the footage into sequence, colour grading for consistency, sound design and mix, then export and delivery.
One team, end to end
CamJo24 runs all three stages — plan, shoot and finish — so nothing falls between a separate crew, editor and producer.
The process, stage by stage.
Pre-production
Pre-production is everything before filming — and the stage people most often skip, at their cost. It covers concept and message, scripting and storyboarding, scheduling cast and crew, scouting locations and arranging permits, budgeting, and choosing the kit. Get this right and the shoot runs to plan; skip it and you burn time and budget on the day.
Production
Production is the shoot. Work from a shot list built off the storyboard, light the scene (professionally or by using natural light well), frame to plan, and capture clean audio with external mics — a boom or lavalier, never the on-camera mic alone. Keep backup kit on hand; gear fails at the worst moment.
Post-production
Post is where it comes together: editing the raw footage into a sequence, colour grading for consistency and contrast, sound design and mixing dialogue, music and effects, then exporting to the right delivery format. Good post can elevate decent footage; it can't rescue footage that wasn't planned or captured well.
What makes video production effective
The throughline across all three stages is preparation and standards — a clear brief, the right kit, clean audio and a considered edit. Effective video isn't about the most expensive camera; it's about planning the story, capturing it cleanly and finishing it properly.
Want it handled end to end?
CamJo24 runs the whole process as a video production company — from crews and LiveU to edit and delivery, across Europe. Wondering how to hire one? Or request a quote.
What each stage covers.
- Concept, script & storyboard
- Scheduling, locations & permits
- Budgeting & kit selection
- Shot lists & lighting
- Clean audio capture
- Editing & sequencing
- Colour grading
- Sound design, mix & delivery
Questions, answered.
What are the stages of video production?
Three: pre-production (planning), production (the shoot) and post-production (editing, colour, sound and delivery).
What is pre-production?
All the planning before filming — concept, script, storyboard, scheduling, locations, permits, budget and kit. It's where most of the final quality is decided.
What happens during production?
The shoot: working from a shot list, lighting the scene, framing to the storyboard, capturing clean audio with external mics, and keeping backup kit ready.
What is post-production?
Editing the footage into sequence, colour grading, sound design and mixing, then exporting to the right delivery format.
Which stage matters most?
Pre-production. A clear plan prevents wasted shoot days and is the biggest single factor in whether the final video looks professional.
Can CamJo24 handle the whole process?
Yes — we run pre-production, the shoot and post end to end, across Europe, on one all-in invoice.
Want your video handled end to end?
From the plan to the final cut, CamJo24 runs the whole process across Europe. Tell us what you're making.
