How TV Production Works: The Process from Brief to Broadcast
October 27, 2023
Professional video production process
November 24, 2023Types of corporate video.
Not all corporate videos are the same. The format you choose should be driven by your objective, your audience and where the video will live. Here's a breakdown of the main types — and when each one makes the most sense.
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Start with the goal, not the camera.
The right corporate video format follows from what you need it to do — inform, sell, train or inspire — who's watching, and where it will be seen. Get those right and the format picks itself.
Objective-led, every time.
We start from the business goal and the audience — investors, customers, new hires — then match the format, length and tone to fit. The camera and kit come after the strategy, not before it.
Audience-first
Tone and length matched to who's watching — a 90-second explainer or a 5-minute leadership piece.
Distribution-ready
Built for where it lives — LinkedIn, a landing page, an all-hands or a trade-show loop, in the right aspect and length.
Broadcast quality
Professional crews, lighting and audio on every format — clean, credible video that never looks amateur.
One partner, many formats
Produce several formats from a single shoot — one interview becomes a leadership film, social cutdowns and B-roll.
Six corporate video types, and when to use each.
1. Executive & interview videos
A single- or two-camera interview setup, usually in the office or at an event. A professional crew handles lighting, audio and camera — the executive just needs to speak. These perform well on LinkedIn, in investor presentations and on About or Leadership pages.
2. Client testimonial & case study videos
An interview with a satisfied client, often shot at their premises, with B-roll of their team or product in use. Testimonials are one of the highest-converting formats in corporate video — a real client speaking candidly about results is more persuasive than any amount of marketing copy.
3. Explainer & product demo videos
A mix of live footage, screen recording, motion graphics or animation — whatever best illustrates the product — usually with a voiceover. Explainers reduce the cognitive load of a complex offering, and work especially well for SaaS, financial services and anything hard to visualise from text alone.
4. Event coverage & conference videos
One or more ENG crews capturing keynotes, panels, networking and attendee reactions. Event coverage turns a one-day event into months of content: highlight reels drive social engagement, while session recordings become gated content or training material.
5. Live corporate broadcasts
A professional crew with a LiveU unit or fixed encoder streams your event live to employees, investors or the public — while recording a clean archive copy. A CEO addressing 5,000 remote employees in real time signals presence and priority in a way a recorded message can't. See our live streaming service.
6. Training & e-learning videos
A mix of presenter-led segments, screen recordings and graphics, usually produced as a series rather than a single video. Consistent, on-brand training that scales across every new hire — see our e-learning production.
Choosing the right format
Start from the objective and the audience, then pick the format that serves both — and remember you can produce several from one shoot. Not sure which fits? Our corporate video production team will map the right mix for your goals. Request a quote and we'll reply the same day.
Formats we produce.
- Executive & leadership films
- Client testimonials & case studies
- Explainers & product demos
- Event & conference coverage
- Live corporate broadcasts
- Training & e-learning modules
- Recruitment & culture videos
- Internal communications
- Product launch videos
- Social media cutdowns
- Animation & motion graphics
- Subtitling, versions & localisation
Questions, answered.
What are the main types of corporate video?
The six most common are executive and interview videos, client testimonials and case studies, explainer and product demos, event and conference coverage, live corporate broadcasts, and training and e-learning videos. The right one depends on your objective, audience and where the video will be seen.
Which corporate video format converts best?
For sales and website conversion, client testimonials and case study videos are among the highest-converting - a real client speaking candidly about results is more persuasive than marketing copy. Explainer videos work best for complex products that are hard to grasp from text.
How long should a corporate video be?
It varies by format: explainers run 60-120 seconds, testimonials 1-3 minutes, executive and event videos 2-5 minutes, and training content is usually broken into 5-10 minute modules. Match the length to the audience and the platform.
Can you produce several formats from one shoot?
Yes, and it is one of the most cost-effective approaches. A single interview shoot can become a leadership film, short social cutdowns, a testimonial and B-roll for other videos - all from one day on location.
Which format is right for a product launch?
Often a combination: a live corporate broadcast for the launch moment, an explainer or product demo for the website, and social cutdowns for reach. We help you plan the mix around your goals and budget.
Where should each format be distributed?
Executive and testimonial videos suit LinkedIn, sales decks and About pages; explainers live on landing pages; event highlights drive social; training and broadcasts run on internal platforms. We deliver every format in the right aspect ratio and length for its channel.
Not sure which format you need?
Tell us your goal and audience and we'll recommend the right corporate video format — or mix of formats — and produce it across Europe.
